Success By Doing It – Don’t Wait Till Your Advertisement Is Perfect

The importance of immediate, massive, daily action has been written about many times already but it is so important that it is worth writing about again and again. The examples in this article come from the world of business but they could apply to any other walk of life as well.

Marketing is the life blood of business but sometimes businessmen will wait until they have written the perfect advertisement or sales message before they send out even one ad. They also spend weeks making sure their website is beautifully designed with all the latest refinements.

Meanwhile good selling time is passing them by. Their product may even be out of date before they are happy with the advertisements. By the time they have everything perfect and ready to go, they may run out of capital and be forced to close down their business.

The best lesson I learned from the late Corey Rudl at a seminar in London was not to worry about creating a perfect website. Just get one up. His own dad had a website selling Ferrari car badges which was very ordinary but it was making money.

Michael Bloomberg, the billionaire Mayor of New York, credits his success to getting going without spending too much time planning:

“We act from day one; others plan how to plan – for months.”

Dave and Heidi Perry talk about a fairly average businessman and average marketer whom they call Jack.

Jack’s motto was: “Doin’ it, Doin’it, Doin’it” i.e do something, anything every day towards achieving your marketing goals.

He kept plugging away each day with his marketing even when the format of his sales brochures and forms was not very good. He would not wait for the format to be improved. He believed in ‘Doin’ it’ even if he was not quite ready to do it.

This philosophy and behaviour made him a multi millionaire and a leader. Even though what he said was not profound and could at times be downright stupid, his action oriented words and behaviour led many to trust him and to follow his suggestions.

“He knew that to get a desired outcome, he had to actually DO something to get there.”

Jack knew that if his audience would just do something – anything – every day toward their goals, they,too,would get there. He, himself, just started doing something.

He didn’t wait until he had enough money to start his business or until his advertising materials were perfect or until he had a stockpile of products to sell. He started with what he had and did something every day to achieve his goal.

You can’t dream or wish your way into riches although this can help. You have to actually do something about it however badly. What is worse than a sales ad? No sales ad. Don’t wait until you have a great website or enough money to start your business.

Get going badly now and do something every day towards achieving your goal. You may still have doubts and fears but by doing something every day you will make progress and your confidence and power will increase.

Some people want to master a piece of software before they use it. The chances are that they will never use it!

The quickest way to learn how a software tool works is to start using it on a daily basis. We will make mistakes, of course, but we will also make progress in understanding the software.

I did not use an autoresponder for ages because I was afraid of making mistakes and sending people the wrong message. When I did get round to using one, I almost immediately made mistakes but learned rapidly how to put them right and no one sent in any letters of complaint!

If possible, find a mentor who can hold your hand while you try something new. However, mentors are not always easily available so trust yourself to have a go on your own and see what happens.

You will probably amaze yourself at what you can achieve on your own especially if you don’t give up at the first signs of trouble.

Obviously preparation, thinking and planning are worth doing but there comes a time when the most important thing is to actually start taking action even if this means you are running risks. Try it and see what happens.

Start “Doing it!”

John Watson runs a website about internet marketing which provides information about affiliate marketing, reseller marketing and selling your own products. His website can be found at the following url: http://www.johnwatsonpublishing.com

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Succeed In Life And On The Internet By Avoiding Too Many Shortcuts

Some shortcuts are an excellent idea. They save you time if not money. Yesterday I paid my window cleaner £100 to clear up my back garden and mow the back lawn which I had failed to mow for about 4 months. He did a great job in a few hours and even mowed the front lawns as a bonus!

However, I did suggest to him that he should be paying me since I had given him the opportunity to exercise in the fresh air for several hours and thus prolong his life! He smiled but did not give me my money back!

I had deprived myself of an opportunity to exercise but had managed to have a pleasant afternoon nap instead which left me fresh and ready to spend my time writing articles like this!

Hiring a mentor to teach you a skill like internet marketing can save you years of trial and error. On the other hand, it is fun to learn things for yourself and success is as much about the process as the results.

Your approach to internet marketing would be original and you could boast to everyone that you did it your way.

So then, even the best shortcuts have their drawbacks although it would be silly not to use them some of the time at least. But, there are some shortcuts which are definitely worth avoiding or delaying.

For example, instead of learning HTML, you can use a text editor like Front Page or Dreamweaver to write a web page without having a clue what an angled bracket or body tag is for.

By using this shortcut you are depriving yourself of understanding how the web page is built up. When problems occur with your text editor or web page you will not be able to fix the problem yourself.

You will have to wait until some one who understands HTML has the time to help you out. HTML is not that hard to learn. Why not learn it first and then use a text editor for the extra speed?

My web designer says he would not have been a web designer if he did not have access to a text editor like Dreamweaver. He would not be able to stand the boredom of writing all the necessary HTML out on Notepad.

However, he already knows his HTML well and often solves problems in the HTML code, not to mention PHP and XHTML! He is not dependent on his text editor and can often improve the code of the text editor.

Another popular shortcut on the internet are private label articles, ebooks and even software. Without any effort you can claim to be the author of an article, an ebook or a piece of software which you have not created yourself.

I am not against buying PLR products which you can improve and sell anonymously or under a pen name but why claim to have done something which you haven’t?

Everyone seems so happy about these PLR products that I do not like to rain on their parade. Maybe I am being too old fashioned? Perhaps we should all claim to have done what others have done? Am I missing the point?

I would quite like to be the ex-heavyweight boxing champion of the world if Lennox Lewis offered to share the honour with me. Or would I?

On one occasion, my Taekwondo teacher offered a black belt to anyone who asked for it. No one took up his offer. They understood the lesson he was teaching. A black belt means nothing unless you have earned it.

If you claim to be the author of ebooks etc without earning the right to do so, you may well deprive yourself of the chance to discover your own talents for writing articles and ebooks and for creating or at least designing your own software.

Fast food provides another shortcut which saves time and effort but it also discourages people from learning how to cook properly. Even worse it provides an unhealthy alternative to freshly cooked food.

Shortcuts can deprive humans of their heritage. Modern transport deprives us of the exercise of moving from one place to another using our own bodies. Walking or cycling to work is surely preferable to going by bus or car.

Of course, cars and buses are useful but we probably use them far too much. David Cameron, the Conservative leader in the UK sets a great example by cycling to work every day through the crowded traffic of London.

Some people have a very popular shortcut to success. They talk the talk but do not walk the walk. They dream and plan and talk about what they will achieve but do not take regular daily action to achieve their dreams.

I read this recently in an email from an internet marketer:

“If you look around, you’ll see lots of other marketers who aspire to achieve success, but only ever talk about it and never try to do anything.”

Talking on its own is definitely one shortcut that does not work.

My Karate teacher (I started with Karate and then went on to Taekwondo) had a favourite saying that went roughly like this:

“If you don’t train and work hard, you are only cheating yourself.”

Geoff Thompson, a great and original martial artist, teaches something similar. “If you don’t labour, you will lose the flavour.” He argues that if you go for a run and then do some hard training your tea will taste great and you will be able to enjoy its full flavour.

Too many shortcuts deprive you of the joy of hard work. In the great westerns ‘Shane’ and ‘Pale Rider’ there are almost identical scenes where the hero and his host work together to remove a huge tree trunk (in ‘Shane’) and to crack a huge boulder (in ‘Pale Rider’).

They could have used dynamite in both cases but their tea or coffee would not have tasted half so good!

Be careful then not to take too many shortcuts. Some of them may be depriving you of invaluable benefits.

Accept and embrace the fact that, even if you use shortcuts, hard work of some kind or another will inevitably be necessary and this kind of work brings its own rewards and joy.

John Watson runs a website about internet marketing which provides information about affiliate marketing, reseller marketing and selling your own products. His website can be found at the following url:

http://www.johnwatsonpublishing.com

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Success By Accepting Boredom

It is a relief to be told that success demands that you do the boring stuff.One of my three current internet business mentors, has just told me as much. I already believed this but it helps to have your view confirmed by someone who is a very successful expert.

Once you know, for sure, that you have to face up to and do the boring things, it becomes easier to do them.

If you think there is an easier way which does not involve dealing with any boring little details, you will resent and eventually stop doing those boring essentials which are the only way to achieve your dreams. You will probably waste time looking for a less boring but non-existent alternative.

Of course, there are usually easier ways to do things which you find out by bitter experience or by listening to those who have been there before. But even these shortcuts or easier paths involve taking some boring little steps.

So many sales letters for business opportunities dwell on the dream but forget to mention the often monotonous and repetitious steps which are needed to achieve the dream

According to the writers of the sales letters, you dance around your room in your underpants in celebratory mood. Occasionally you glance at your laptop to see steady streams of money pouring in to your bank account and then perform another victory dance.

You have a laptop because you are not at home but are living the high life in some exotic location surrounded by beautiful people! You sip your expensive drink as you sit by the mandatory swimming pool.

The authors of the sales letters forget to mention the small, unexciting steps you have to take to make the money to allow you to take off to the Bahamas with your lap top.

The steps may not be that difficult but they are boring and a little bothersome and that is enough to put most people off. One dictionary defines boring as “dull, repetitious, uninteresting.”

Few people can deal with the chore of taking boring, repetitious steps unless someone is cracking a whip behind them and threatening to throw them to the sharks if they don’t take action.

The dictionary forgets to mention that the boring often leads on to the exciting and the fascinating!

I find writing articles for my website and for ezines to be quite enjoyable and I submit my articles to one or two of my favourite article directories but then I get bored with the repetitious process of submission and go back to writing some more articles.

This is not a complete waste of time since the articles will be very useful to me, at least, but I am wasting 90% of the work I have already done by not doing the boring bit of submission. Submitting is not difficult; it is just very repetitious and not very interesting even if you use article submission software to help you.

I need to remind myself that submitting articles may lead to the exciting bit when more people visit my website and buy the ebooks and other products on sale there. Reading emails which tell me that real money has arrived in my account is fun and not at all boring!

When I was a teacher, pupils would argue that a certain book or topic was boring and they genuinely believed that was a good enough reason for not reading the book or thinking about the topic. The word ‘boring’ has become a mantra or universal saying among teenagers to excuse their lack of effort.

When I teach my martial arts students, some of them will drop out even though they are making progress. They may find the warm up repetitious. I can’t talk on this one as I avoid warm ups whenever I can.

But a warm up is essential. Without a warm up, you may suffer an injury and then have the even more uninteresting experience of being unable to train.

Warm ups also involve leg stretches which allow you to improve your kicking until it becomes awesome.

I remember Steve well. He always arrived very early at classes and was always seated on the floor stretching when the other students straggled in. His kicking was lightning fast and he eventually ended up as a British heavyweight Taekwondo champion.

However, martial artists too often forget the benefits of stretching and in the end give up because they have become half-hearted about the way they warm up and stretch.

You can vary the warm ups and you can play music in the background but you will in the end have to repeat some key stretches or movements which, in time, can become too familiar, repetitious and, eventually, boring.

Some students find learning the forms or patterns of movement too repetitious and boring. Even black belts will drop out of a martial art because they find it difficult to remember the movements and do not want to keep repeating the forms until they remember them.

They forget that, once a form is mastered; it can be exhilarating to do and can improve their technique to a level of power which can give them great self-confidence and skill.

Eating healthy food can be boring for those who are brought up on fat soaked, salty and tasty foods. It takes time to realise that the healthy foods are also tasty once you have educated yourself to appreciate the taste.

Even if you never to get to love the cauliflower or the brussel sprouts, you are still well advised to eat them or you will suffer the highly uninteresting experience of living a low energy life or falling ill or even dying early.

One way, then, to overcome the boredom obstacle to success is to fully accept that some unexciting steps are inevitable on the path to success. If necessary, talk to a millionaire or read a book about a millionaire and find out what boring steps they had to take to achieve their million.

Another way is to realize that the boredom will vanish when success is achieved and you start celebrating and enjoying your achievements whether they involve improved skills or a healthy bank balance or both.

A third way is to realize that if you accept and do the boring, you will then be equipped to move on to the fascinating. Learn the piano scales and then you can start playing the tunes. I never got beyond the scales!

A fourth way is to be aware of the need to avoid the dire consequences that can arise from not doing the repetitious stuff. Missing out on exercise because you find walking or jogging uninteresting can eventually lead to losing the ability to walk or jog. You lose what you don’t use as everyone knows or should know. Who wants to spend their later years in a wheel chair?

A fifth way is to make the boring as interesting as possible. I have written eight ebooks on how to make religious education fun. I have tried playing inspiring music in my martial arts classes and have used drills which are fun to do. All this helps but there is still a hard core of boring and repetitious work to do.

A sixth way is to work, whenever possible, with people you like and respect. Working with some one you love or fancy is a bonus! It may then, of course, be hard to focus on whatever project you are doing!

A seventh way is to use the powers of your subconscious mind to make the work you do easier and more interesting to do. You can access the subconscious mind by affirmations and by visualising your success in detail and with intense feeling. Eventually, however, you have to take some kind of action steps which may well be boring.

Try to commit to doing the boring, repetitious stuff for a month and see what happens. Even, within that short space of time, you and I will probably begin to appreciate the wisdom of taking those boring little steps and will begin to see one or two exciting results.

Eventually, if we keep going, a whole new and thrilling world will open up for us and we will achieve those dreams we had as children and/or as adults. We will then be able to dance around for real and even take a dip in that pool!

To sum up; accept that some boring work is inevitable and get on with it! Failing that, we need to relish our dreams because that is all we will be able to enjoy.

We will simply join the ranks of the millions who talk about what they want to do but never actually do it because they cannot be bothered to deal with the boring little tasks which must be completed on the way to achieving their dreams.

I hope that reading this article has not been too boring. It may be just what you or I need to hear. Try doing something boring right now! You may, at least, enjoy the feeling of having done it!

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Motivation By Facing Facts

“Things is either done, or they ain’t done.” Marlon Sanders

Some of the greatest truths are the most obvious. But they are also the most overlooked. Many of us need to take a look at the importance of facing the facts and accepting that more usually needs to be done to complete whatever we are doing.

It is very easy to kid ourselves that we have done something or finished something when we haven’t. We need to be motivated by taking a thorough look at whatever we are doing to check that it really is finished and finished well. If you are tired and think you have already done a good job it is tempting to stop work before the job is properly completed.

Whenever I mowed the lawn and considered it mown, I could guarantee that my mother would be able to point out long grass at the edges of the lawn that had not been properly mown.

She was right; the lawn had not been properly cut at the edges. The job was not done. No job can ever be completed perfectly but it should be completed well enough to pass some scrutiny.

Recently, a parcel sent to me at No 19 arrived at No 9. The postman had not bothered to read the number properly. The people at No 9 had to finish his job for him. He had not delivered the mail.

A few months ago, I came across a great account by Martin Avis of a talk given by Marlon Sanders, the great internet guru, in Birmingham, UK in January 2005. My thanks to Martin for giving me permission to copy his account of this talk.

I heard Marlon myself some years ago in London and he knows how to hold an audience. Before he even started his talk, he arranged to have the whole audience blowing bubbles. By the time he started speaking everyone was relaxed and ready to listen.

In Birmingham, Marlon told his listeners to remember:

“There’s only two things that matter:

‘Things is either done, or they ain’t done.’

As Marlon spoke his voice became louder and louder:

“When sumthin’s done you gotta product, you gotta promotion, you got sumthin’ that’s gonna make you money.

“When it ain’t done, it don’t matter if its half done or nearly done or gonna get done someday – IT AIN’T DONE.”

The volume reached the point where people in the hotel next door started paying attention.

“And if it AIN’T DONE, it’s jack.

“DONE equals making money, sitting on the beach, taking long vacations and havin’ fun. DONE equals a smiley face.

“AIN’T DONE equals nothin’. No product, no vacation, no beach, no money and no fun. AIN’T DONE equals a sad face.”

Marlon smiled and knew his point was made.

He said a whole lot more in four hours of sessions over that weekend, but from that day forward the 35 people there will always think in terms of DONE or AIN’T DONE. (Martin’s account ends here.)

Simple but powerful stuff. As usual Marlon goes right to the heart of success.

Success has been described as both doing what you plan to do and also not doing what you plan not to do. It could also be described as “getting it done and not half done.”

Success and failure could be summed up in the immortal words “DONE or AIN’T DONE!”

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Internet Marketing Solutions

Welcome to Internet Marketing Solutions.

Everyone needs solutions to problems and answers to questions.

I aim to make sure you find some helpful solutions and answers here.

Good luck with all your internet marketing plans.

John Watson

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Success Through Simple Plans

In my view, you are a success if you follow your plans whatever the results.

If you actually follow your own plans, whether you win or lose, you are several steps ahead of most of the human race who don’t even have a plan in the first place.

What can we do to make it more likely that we shall carry out our plans? Keep them simple!

When Seko, the Japanese runner, won the Boston Marathon in 1981, he was asked about his training plan. Seko explained it with only twelve words:

“I run 10 kilometers in the morning and 20 in the evening.”

This simple plan enabled him to outrun the world’s most gifted runners.

When Seko was told that his plan seemed too simple, compared to that of other marathoners, he replied:

“The plan is simple, but I do it every single day, 365 days a year”.

Simple? Yes!

Effective? Yes!

Easy? No!

Most people fail to reach their goals not because their plans are too simple or too complicated.

They fail because they do not follow their own plans. All plans are useless if they are not followed.

Seko’s plan was effective not because it was simple but because he followed it every single day.

On the other hand, we are more likely to follow a plan if it is simple.

The great marathon runner, Paula Radcliffe, has a simple race plan. She gets out in front and stays there!

In the film ‘Waterloo’, the Duke of Wellington is asked by his second in command what his plans are for the battle.

The iron duke replies: ‘To beat the French’.

Wellington was a man who paid close attention to detail in all his campaigns but he kept the simple over all plan in constant view. Every smaller plan must fit into the big simple picture.

Epictetus was another person who knew how to keep things simple:

“If you wish to be a writer, write.”

The writer who has the simple plan of writing for an hour every day will eventually complete whatever they are writing. The weight lifter who lifts for an hour every other day will become strong.

A simple plan that is followed is worth far more than a sophisticated plan which is not followed.

The great novelist, Anthony Trollope, had the simple plan of getting up at 6 a.m every morning.

Trollope wrote: “Few men, I think, ever lived a fuller life than me. I attribute the power of doing this altogether to the virtue of early hours.”

He would write 250 words every 15 minutes and would write for three hours before going to work at the post office. His writing schedule became legendary.

He finished his novels at incredible speed and started a new novel as soon as he had completed the old one. In the end he wrote over 40 books which were mainly novels. Many of these are classics like ‘The Barchester Chronicles’ and ‘The Palaces’.

Whenever he traveled by train, he would take his writing desk and write in pencil. His faithful wife, Rose, would copy in ink what he wrote in pencil when he returned home.

The achievement is remarkable since he also worked full time for the post office for 33 years and is credited with bringing the pillar box or mail box to England. He needed to write as he needed to eat but he also grew to love his post office work.

Trollope, in addition to all the above, had a happy marriage and was father to two sons. He even managed, in his later years, to fit in a harmless ‘romance’ with the beautiful young American woman, Kate Field.

Trollope reminds me of my granddad who also had the simple plan of getting up early at 6 a.m. and getting in a day’s work before the rest of us managed to get out of bed.

Charles Simeon, the great preacher, had the same early morning plan. When he failed to get up at 6 a.m. he threw a golden guinea into the River Cam. He only had to do this once.

I am not sure if chef Rick Stein gets up early but he, too, advises simplicity. He speaks of how the real secret of cooking is learning what not to do. When he was a young chef he would try to impress his guests with 3 different kinds of fish and 3 different kinds of sauce to go with them.

Now he laughs at this over complication and is content to keep his cooking simple and delicious. Simple basic cooking is often the best.

Bruce Lee, the great martial artist, used to do 500 kicks a day with each leg. This was a simple but very effective training plan. Bruce became world famous even though he died young.

Joe Calzaghe (aged 34) the Welsh super-middleweight boxing champion of the world, trains in a simple, classical way. His gym is also simple and lacks the sophisticated glamour of the bigger gyms.

Joe is trained by his dad, Enzo Calzaghe. Enzo has been described affectionately as a ‘sadist’ by another world champion, Enzo Maccarinelli who now trains with him even though he has to commute for an hour to get to the gym and another hour to get home.

Enzo Maccarinelli is the WBO cruiser weight champion of the world.

Training with Enzo Calzaghe has already paid off for Enzo Maccarinelli. He was on the same card as Joe Calzaghe on October 14th, 2006. He knocked out the challenger, Mark Hobson, in the first round.

Enzo Calzaghe had noticed that Enzo Maccarinelli punched harder with his left hand than with his right. Enzo Calzaghe developed a simple training plan. He decided to make Enzo Maccaranelli’s right hand punches as powerful as his left hand punches.

The fight was won with a punch from Enzo’s right hand. No sophisticated combinations were employed. A simple left jab was followed by a glancing right hand blow close to Mark Hobson’s left ear. Mark lost all balance and the referee stopped the fight immediately.

Enzo had trained to be able to throw 370 punches a round but all he needed were two simple punches.

Enzo Calzaghe’s son, Joe Calzaghe, has become a legend in his own life time. He has won 41 fights out of 41. He won 31 of those fights by knockout.

On the night of October 14th, 2006 I watched, him successfully defend his title against a ferocious challenger, Sakio Bika, whose own manager said: ‘He fights like a wild man.’

Sakio, aged 27, is called the ‘scorpion’ because he was stung by a scorpion as a young boy and survived. However, his right cross and his head butts, whether accidental or not, had all the venom and power of a scorpion’s sting.

The fight was a hard, bruising battle. Joe could have been knocked out at any time either with a head butt or a legitimate punch. He survived to win.

A former world champion, Chris Eubank, described Joe as the real thing – a true warrior. Simple, effective and home grown training has allowed him to dominate his weight category for about ten years.

To sum up: a simple plan you follow is far superior to a clever plan you don’t!

Any plan is useless if you don’t actually follow it.

Which plans are you more likely to follow: the simple or the complicated?

The simple.

So I suggest, at the very least, starting with a simple plan for any project you have in mind. You can always complicate your plan later when the simple version has been working well for a while.

You may not win any marathons or become a world famous author or chef or boxing champion but you will make progress in achieving success in any project you are attempting.

You may even astonish yourself by achieving success beyond your wildest dreams.

Incidentally, a simple ‘grocery’ list has the power to help you achieve these dreams.

Simply write down about 3-6 things you plan to do tomorrow. Sleep on the list (literally if you think it will help) and let your subconscious work on it. On the morrow, keep this list in view and refer to it throughout the day.

Stick at the first task until it is completed. Cross it off and then move on to the next. The head of a business corporation once paid a large amount of money for this simple 6 task list solution. He had realized its enormous value.

It is definitely worth a try if you haven’t already experimented with this suggestion. I tried the suggestion today and was amazed at how well it worked. Good luck and keep things simple.

Remember that if you actually carry out your plans, whether they bring the results you wish for or not, you will be amongst the elite of the human race.

John Watson is an award winning teacher and 5th degree blackbelt martial arts instructor. He has written several ebooks on motivation and success topics. One of these can be found at http://www.motivationtoday.com/36_laws.phpFeel free to reprint this article in its entirety in your ezine or on your site but please include the resource box above 

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